E.ON Next and TEAMBBDO launch new campaign with Christoph Waltz
Oscar-winning actor joins E.ON Next in a fresh campaign to increase awareness of its commitment to leading the energy transition.
E.ON Next is today launching a new campaign to increase awareness of its commitment to leading the energy transition for its customers. Hollywood star Christoph Waltz stars as E.ON Next's challenger, demonstrating why more pragmatism and hands-on mentality is needed in the energy transition.
From today, people will start seeing the campaign across TV, digital, social media and out-of-home. A consistent brand story will be told across all channels: “Making new energy work”. The campaign is intended to establish E.ON Next’s claim and responsibility as a driver of the new energy world, linking it to the services and solutions it provides to help homes, businesses and entire cities become more sustainable.
E.ON SE developed the campaign together with TEAMBBDO to showcase how the company is successfully driving the energy transition across the entire E.ON Group. The campaign went live in Germany in April, after an initial rebranding including a new design and brand approach, and is now being launched across the UK under the E.ON Next brand.
Julian Lennertz, Chief Commercial Officer at E.ON Next, said: “Our long-term brand campaign ‘It’s on us - to make new energy work’ reflects E.ON Next's ambition and our responsibility to drive real and fundamental change in the energy world. We firmly believe that the transition to sustainable energy must be made more digital, faster and, above all, more pragmatic. As playmaker of the energy transition in Europe, we see it as our responsibility to lead the way.”
The German TEAMBBDO has been supporting E.ON internationally since October 2023 with all agency brands in a cross-brand competence team of creativity, design, technology and transformation consulting. Christian Raetsch, CEO TEAMBBDO, comments on the partnership with E.ON: “E.ON is a brand at the cutting edge and a company that is reinventing itself for all of our futures. Being part of this unique transformation story makes us very proud and couldn’t be more exciting.”
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