BAFTA-winning actor Toby Jones to voice ‘The Secret Life of 5 Year Olds – The Next Generation’
Toby Jones will voice the recently announced social-first series from Channel 4, in partnership with E.ON Next.
Channel 4 has announced that BAFTA winning actor, Toby Jones is coming on board as the voiceover artist for the recently announced social-first series ‘The Secret Life of 5 Year Olds – The Next Generation’. He will guide us through the series as viewers gain insight into the behaviours and interactions of a new generation of children.
Partnering with E.ON Next, The Secret Life of 5 Year Olds – The Next Generation is produced by Banijay UK’s DSP, with a special episode having kicked off the series on Channel 4’s YouTube on the 26th July and new episodes available from 9th September on YouTube, Facebook, Instagram, and TikTok. This enables viewers to discover broadcast quality beyond traditional TV at anytime, anywhere, and on any platform.
Joe Churchill, Digital Commissioning Editor at Channel 4, said: “We are super excited that Toby Jones has joined this project. He has an undeniable talent in bringing content to life whether that be acting on stage, in TV or as a voice actor. We are sure he will only add to the children’s authentic reactions and activity on the Secret Life of 5 Year Olds – The Next Generation with the energy, warmth and empathy that befits the series.”
Toby Jones said: “I am thrilled to work on this show that captures the essence of childhood with so much warmth. I can’t wait to add to the children’s sense of discovery, learnings and awareness of the world around them that we will see unfold on camera.”
Patricia Synephias, Head of Brand and Marketing at E.ON Next, said: “As a playmaker that’s leading the transition to a better energy future, we believe E.ON Next has a real responsibility to help educate and inspire the next generation that using less energy is one of our greatest powers against eco-anxiety. We’re delighted to welcome Toby Jones on board, helping us to get this important and serious message across through a bold, fun and progressive platform."
Donna Clark, MD DSP, added: “The Secret Life of 5 Year Olds is a wonderful format and I'm delighted to have the opportunity to rework it for the next generation. Creating a social-first series also enables us to connect with a whole new audience which is hugely exciting.”
Ross Minton, Head of Invention, Mindshare UK, commented: “Promoting energy saving in the home is such an important message, we are so proud of E.ON Next to have the bravery to do this in such a disruptive and engaging format. When we first concepted this, we only had one team in mind: Channel 4 is the best in the business at social-first branded entertainment.”
Exploring children’s awareness of climate concerns and eco-anxiety and how to drive real societal change in the future, this partnership with E.ON Next was brokered by Channel 4 Sales alongside agency Mindshare and builds on Channel 4’s pioneering partnership with YouTube established in 2022 which was the first of its kind in the UK.
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